A. Parasuraman | lit.salon

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A. Parasuraman | lit.salon

A. Parasuraman

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Books by A. Parasuraman (50 max)

Marketing research

1986

Servqual, a multiple-item scale for measuring customer perceptions of service quality

1986

A Parasuraman, A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry

Techno-Ready Marketing: How and Why Your Customers Adopt Technology

2001

Servqual: a multiple-item scale for measuring customer perceptions of service quality

1986

A Conceptual Model of Service Quality and Its Implications for Future Research (Report No 84-106)

1984

A conceptual model of service quality and its implications for future research..

1985

I/M Marketing Research

1986

Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)

1990

An Empirical examination of relationships in an extended service quality model

1990

The Nature and Determinants of Customer Expectations of Service (Working Paper, Report No 91-113)

1991

Ten lessons for improving service quality: commentary

1993

Leonard L. Berry, A. Parasuraman, Valarie A. Zeithaml, Marketing Science Institute

Moving forward in service quality research: measuring different customer-expectation levels, comparing alternativescales and examining the performance-behavioral intentions link

1994

Marketing Research With Webcard And S P S S Cd-rom

2003

Understanding Literature Mla Update Paperback Plus Kalaidjian Understanding Andwriting About Literature

2005

Spss Software: Used with ...Parasuraman-Marketing Research

2006

Marketing Research

2006

Marketing Research

2006

A. Parasuraman, Dhruv Grewal, R. Krishnan