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Valarie A. Zeithaml | lit.salon
Valarie A. Zeithaml
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Books by Valarie A. Zeithaml (50 max)
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Services marketing
1996
Valarie A. Zeithaml, Mary Jo Bitner
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Delivering quality service: balancing customer perceptions and expectations
1990
Valarie A. Zeithaml
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Services Marketing (The McGraw-Hill Series in Marketing)
2002
Valarie A. Zeithaml, Mary Jo Bitner
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Servqual, a multiple-item scale for measuring customer perceptions of service quality
1986
A Parasuraman, A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry
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Communication and control processes in the delivery of service quality
1987
Valarie A. Zeithaml
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Defining and relating price, perceived quality, and perceived value
1987
Valarie A. Zeithaml
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The nature and determinants of customer expectations of service
1991
Valarie A. Zeithaml
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Profiting from Services and Solutions: What Product-Centric Firms Need to Know
2014
Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bittner, Jim Salas
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Services marketing in a changing environment
1985
Thomas M. Bloch, Valarie A. Zeithaml
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Ten lessons for improving service quality: commentary
1993
Leonard L. Berry, A. Parasuraman, Valarie A. Zeithaml, Marketing Science Institute
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A conceptual framework for understanding e-service quality implications for future research and managerial practice
2000
Valarie A. Zeithaml
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Marketing de Servicios Un Enfoque de Integracion del Cliente a la Empresa- 2b: Edicion
2002
Valarie A. Zeithaml
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Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge)
2004
Valarie A. Zeithaml
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Services marketing integrating customer focus across the firm
2013
Valarie A. Zeithaml
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Services marketing integrating customer focus across the firm
2013
Valarie A. Zeithaml
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Loose Leaf for Services Marketing
2017
Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler
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Gen Combo Looseleaf Service Marketing; Connect Access Card
2017
Valarie A. Zeithaml
