Services Marketing (The McGraw-Hill Series in Marketing)
by Valarie A. Zeithaml, Mary Jo Bitner
2002608 pages
Mcgraw-Hill (Tx)·4 editions
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Services Marketing (The McGraw-Hill Series in Marketing) (2002)
Services Marketing (The McGraw-Hill Series in Marketing) (2002)
Mcgraw-Hill (Tx), McGraw Hill
Mcgraw-Hill (Tx), McGraw Hill
Paperback
ISBN 10: 0071148817
ISBN 13: 9780071148818