Paul M. Herr

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Books by Paul M. Herr (50 max)

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Handbook of consumer psychology

2007

Paul M. Herr, Frank R. Kardes

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Applying Social Cognition To Consumer-focused Strategy (Advertising and Consumer Psychology)

2005

Paul M. Herr, Frank R. Kardes, Jacques Nantel

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Handbook of Research Methods in Consumer Psychology

2019

Frank R. Kardes, Paul M. Herr, Norbert Schwarz

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Using dominance measures to evaluate brand extensions

1993

Paul M. Herr