Applying Social Cognition To Consumer-focused Strategy (Advertising and Consumer Psychology)
by Paul M. Herr, Frank R. Kardes, Jacques Nantel
2005400 pages
Lawrence Erlbaum Associates·7 editions
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Applying Social Cognition To Consumer-focused Strategy (Advertising and Consumer Psychology) (2005)
Applying Social Cognition To Consumer-focused Strategy (Advertising and Consumer Psychology) (2005)
Lawrence Erlbaum Associates
Lawrence Erlbaum Associates
Hardcover
ISBN 10: 0805855203
ISBN 13: 9780805855203