Frank R. Kardes

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Books by Frank R. Kardes (50 max)

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Handbook of consumer psychology

2007

Paul M. Herr, Frank R. Kardes

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Applying Social Cognition To Consumer-focused Strategy (Advertising and Consumer Psychology)

2005

Paul M. Herr, Frank R. Kardes, Jacques Nantel

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Handbook of Research Methods in Consumer Psychology

2019

Frank R. Kardes, Paul M. Herr, Norbert Schwarz

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Consumer behavior and managerial decision making

1999

Frank R. Kardes

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A nonreactive measure of inferential beliefs

1987

Frank R. Kardes

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Spontaneous inference processes in advertising: the effects of conclusion omission and salience of consequences on attitudes and memory

1986

Frank R. Kardes

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Advances in Consumer Research

1996

Frank R. Kardes

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Advances in Consumer Research (Vol 23. Issn 0098-9258.)

1996

Frank R. Kardes

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Consumer Behaviour and Managerial Decision Making (World Student)

1999

Frank R. Kardes

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Experiencing Consumer Behavior

2010

Frank R. Kardes

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Consumer Behavior, Science and Practice

2010

Maria Cronley, Frank R. Kardes, Thomas Cline

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Consumer behavior

2011

Frank R. Kardes

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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

2015

Dawn Iacobucci, Deidre L. Popovich, Steven S. Posavac, Frank R. Kardes, Georgios A. Bakamitsos