Integrated Marketing Communication in Advertising and Promotion
by Terence A. Shimp
2010McGraw-Hil1 Irwin·1 editions No users with this book on their shelves. Maybe you could be the first.
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Integrated Marketing Communication in Advertising and Promotion (2010)
Integrated Marketing Communication in Advertising and Promotion (2010)
McGraw-Hil1 Irwin
McGraw-Hil1 Irwin
paperback
paperback
ISBN 10: 8131516520
ISBN 13: 9788131516522
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