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Terence A. Shimp | lit.salon

Author

Terence A. Shimp

13 works

1986–2017 across 12 dated works

No biography is available yet.

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Promotion management and marketing communications1986
Shimp Promot Manmt/Markt Comm 2e1990
Advertising, promotion, and supplemental aspects of integrated marketing communications1997
Advertising, Promotion and Supplemental Aspects of IMC1999

Books

12 works

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications2006
5 editions
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Advertising, promotion, and supplemental aspects of integrated marketing communications1997
5 editions
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Promotion management and marketing communications1986
4 editions
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Advertising, promotion, and other aspects of integrated marketing communications2010
1 edition
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Advertising, Promotion and Supplemental Aspects of IMC1999
2 editions
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Integrated Marketing Communication in Advertising and Promotion2010
1 edition
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Bundle Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, Loose-Leaf Version, 10th + MindTap Marketing, 1 Term Printed Access Card2017
With J. Craig Andrews
2 editions
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Custom Advertising and Promotion2014
With J. Craig Andrews
1 edition
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Advertising, Promotion and Supplemental Aspects of Intergrated Marketing Communications2000
1 edition
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Custom Marketing Management2014
With J. Craig Andrews
1 edition
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Shimp Promot Manmt/Markt Comm 2e1990
2 editions
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MindTap Marketing, 1 term (6 months) Printed Access Card for Andrews/Shimp's Advertising, Promotion and other aspects of Integrated Marketing Communications2017
With J. Craig Andrews
1 edition
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