Marketing Metrics
by Paul W Farris, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
2006384 pages
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Marketing Metrics (2006)
Marketing Metrics (2006)
Wharton School Publishing
Wharton School Publishing
Hardcover
ISBN 10: 0131873709
ISBN 13: 9780131873704