Michael L. Ray | lit.salon

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Michael L. Ray | lit.salon

Michael L. Ray

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Books by Michael L. Ray (50 max)

Advertising Effectiveness in a Crowded Television Environment (Working Paper, Report No 78-113)

1968

Otʻar Kʻvrivišvili, Michael L. Ray, Peter H. Webb

Advertising and communication management

1981

Creativity in business

1986

Recruitment Advertising (Management in perspective)

1960

The use of the multitrait-multimethod matrix for trait development: cluster analysis and nonmetric scaling alternatives

1971

Exploratory cluster analysis and nonmetric scaling of multitrait-multimethod matrices

1971

Unobtrusive marketing research techniques

1973

Experimentation to improve pretesting of drug abuse education and information campaigns

1973

Michael L. Ray, Scott Ward, Gerald S. Lesser

Buyer/consumer information processing: [papers of a workshop]

1974

G. David Hughes, Michael L. Ray

Experimental research on the effects of TV clutter: dealing with a difficult media environment

1976

Communicating with consumers: the information processing approach

1976

Michael L. Ray, Scott Ward

Advertising effectiveness in a crowded television environment

1978

Measurement readings for marketing research

1984

J. Paul Peter, Michael L. Ray

The New paradigm in business: emerging strategies for leadership and organizational change

1993

Michael L. Ray, Alan Rinzler

The New Entrepreneurs: Business Visionaries for the 21st Century

1996

Michael L. Ray, John Renesch

The highest goal the secret that sustains you in every moment

2004