G. David Hughes

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Books by G. David Hughes (50 max)

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Realtime response measures of television commercials reliability, construct validity, new approaches to wearout, and potential applications for pretesting

1992

G. David Hughes

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Sales Management: A Career Path Approach

1999

G. Hughes Mckee Singler, G. David Hughes, Daryl O. McKee

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Research parks from the community viewpoint

1966

G. David Hughes

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Attitude measurement for marketing strategies

1971

G. David Hughes

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Demand analysis for marketing decisions

1973

G. David Hughes

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Buyer/consumer information processing: [papers of a workshop]

1974

G. David Hughes, Michael L. Ray

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I/GD Mrktng Mgmt Planng

1978

G. David Hughes

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Marketing management: a planning approach

1978

G. David Hughes

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The mounting private costs of public policy in marketing

1978

G. David Hughes

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The mounting private costs of public policies in marketing

1978

G. David Hughes

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The Dialogue that happened proceedings of workshop on the private costs of regulation : cosponsored by Marketing Science Institute and University of North Carolina, School of Business Administration

1979

G. David Hughes, E. Cameron Williams

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Marketers' potential contribution to regulatory reform

1980

G. David Hughes

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Strategic sales management

1983

G. David Hughes

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Buyer/Consumer Information Processing

2011

G. David Hughes