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William Lazer | lit.salon

Author

William Lazer

13 works

1959–2006 across 11 dated works

No biography is available yet.

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Interdisciplinary contributions to marketing management1959
The knowledge industry: research consultants in perspective1965
Managerial marketing: perspectives and viewpoints; a source book1967
With Eugene J. Kelley
Marketing management: a systems perspective.1971

Books

13 works

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Handbook of demographics for marketing & advertising: new trends in the American marketplace1987
7 editions
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Marketing management: a systems perspective.1971
2 editions
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Contemporary Hospitality Marketing: A Service Management Approach1998
With Roger A. Layton
2 editions
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Marketing 2000 and beyond1990
2 editions
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Social marketing: perspectives and viewpoints1973
1 edition
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Hospitality and Tourism Marketing2006
With Melissa Dallas, Carl Riegel
1 edition
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Marketing of hospitality services1999
1 edition
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Interdisciplinary contributions to marketing management1959
2 editions
shelves
0
reviews
0
lists
0
quotes
0
Managerial marketing: perspectives and viewpoints; a source book1967
With Eugene J. Kelley
3 editions
shelves
0
reviews
0
lists
0
quotes
0
Marketing 2000 and Beyond1992
1 edition
shelves
0
reviews
0
lists
0
quotes
0
The knowledge industry: research consultants in perspective1965
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Managerial marketing: perspectives and viewpoints; a source book1973
With Eugene J. Kelley
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Emerging international strategic frontiers proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16-18, 19861987
With Chin Tiong Tan, V. H. Kirpalani, American Marketing Association. International Marketing Conference, American Marketing Association, National University of Singapore. School of Management
1 edition
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