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American Marketing Association | lit.salon

Author

American Marketing Association

35 works

1936–2006 across 28 dated works

No biography is available yet.

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Journal of marketing1936
Marketing under war conditions proceedings of the mid-year convention of the American Marketing Association, Ann Arbor, June 12 and 13, 19421942
The teaching of general marketing: an interim report of the Sub-Committee on the Teaching of General Marketing1950
Frontiers in marketing thought, contributed papers: conference of the American Marketing Association, December 27-28, 1954, Detroit, Michigan1954

Books

28 works

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Marketing masters.1991
1 edition
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Strategic Sales Leadership: Breakthrough Thinking for Breakthrough Results2006
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The Effect of information on consumer and market behavior1978
With Carnegie Mellon University
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1993 Symposium for the marketing of higher education, November 14-17, 1993.1993
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"From advertising to communication research": How research can help companies and other organisations to communicate effectively both internally and to ... Paris (France), 29th March-1st April 19811981
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Marketing concepts in changing times.1960
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Contractual marketing systems1971
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Innovation--key to marketing progress proceedings of the forty-sixth national conference of the American Marketing Association, June 17, 18, 19, 1963, Washington, D. C.1963
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Marketing's role in scientific management.1957
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The marketing concept in action: proceedings, 47th national conference, June 15-17, 1964. [Dallas, Tex.]1964
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JMR, Journal of marketing research1964
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Reflections on progress in marketing proceedings, 1964 Educators Conference1965
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Journal of marketing1936
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The frontiers of marketing thought and science1958
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The broadening perspective of marketing proceedings of the Golden Triangle Conference of the American Marketing Association, Pittsburgh, Pennsylvania, June 20, 21, 22, 19561956
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Marketing under war conditions proceedings of the mid-year convention of the American Marketing Association, Ann Arbor, June 12 and 13, 19421942
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The design of research investigations1958
1 edition
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Combined proceedings, spring and fall conferences1971
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Marketing concepts in changing times1960
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Marketing thought leaders.1965
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1968 Survey of marketing research: organization, functions, budget, compensation. Edited by Dik Warren Twedt.1969
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Problem definition1958
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Marketing: a maturing discipline; proceedings of the winter conference, December 28, 29, 30, 1960. Edited by Martin L. Bell.1961
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The teaching of general marketing: an interim report of the Sub-Committee on the Teaching of General Marketing1950
1 edition
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