01
Analyzing consumer response to innovation: the concept of preference inertia
The earliest high-confidence catalog date in this author overview is 1976.
Author
Scott A. Neslin
6 cataloged contributions
1976–2014 across 6 high-confidence dated works
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A considered starting point for reading Scott A. Neslin, drawn from catalog context and salon activity when available.
02
Database Marketing Analyzing And Managing Customers
A clearly attributed work with a supported 2009 catalog date.
04
Advanced Database Marketing Innovative Methodologies and Applications for Managing Customer Relationships
A clearly attributed work with a supported 2013 catalog date.
The catalog
Bibliography
6 works
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5 cataloged editions
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6 cataloged editions
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3 cataloged editions
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1 cataloged edition
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1 cataloged edition
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1 cataloged edition
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