01
An analysis of the time varying effects of advertising
The earliest high-confidence catalog date in this author overview is 1978.
Author
Russell S. Winer
19 cataloged contributions
1978–2020 across 16 high-confidence dated works
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A way in
Start with
A considered starting point for reading Russell S. Winer, drawn from catalog context and salon activity when available.
02
An econometric analysis of the effect of advertising on consumer behavior
A clearly attributed work with a supported 1978 catalog date.
03
Evaluating field advertising experiments
A clearly attributed work with a supported 1978 catalog date.
04
On family versus firm level analysis of the effects of advertising
A clearly attributed work with a supported 1978 catalog date.
The catalog
Bibliography
16 works
Core ranking is using the catalog’s provisional quality order while the versioned ranking population is prepared.
8 cataloged editions
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5 cataloged editions
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With Donald R. Lehmann
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6 cataloged editions
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