Larry Percy

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Books by Larry Percy (50 max)

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Strategic Integrated Marketing Communications

2007

Larry Percy

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Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources) (Haworth Marketing Resources)

1997

Larry Percy

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Strategic Advertising Management

2005

Larry Percy, Richard Elliott

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Strategic Brand Management

2007

Richard Elliott, Larry Percy

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Advertising strategy: a communication theory approach

1980

Larry Percy

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Strategic advertising management

2001

Larry Percy

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Marketing Communications Objectives, Strategy, Tactics

2018

John R. Rossiter, Larry Percy, Lars Bergkvist

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Advertising and consumer psychology

1983

Larry Percy, Arch G. Woodside

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Strategies for implementing integrated marketing communications

1997

Larry Percy

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Strategic Integrated Marketing Communications 2e

2014

Larry Percy