John R. Rossiter

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Books by John R. Rossiter (50 max)

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Advertising and promotion management

1987

John R. Rossiter

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Advanced media planning

1998

John R. Rossiter

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Measurement for the social sciences: the C-OAR-SE method and why it must replace psychometrics

2011

John R. Rossiter

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Advertising communications & promotion management

1997

John R. Rossiter

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Marketing Communications Objectives, Strategy, Tactics

2018

John R. Rossiter, Larry Percy, Lars Bergkvist

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Children and television advertising policy issues, perspectives, and the status of research

1979

John R. Rossiter

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Attitude change through visual imagery in advertising

1979

John R. Rossiter

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Visual communication in advertising

1979

John R. Rossiter

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Reliability of psycholinguistic analysis of advertising

1979

John R. Rossiter

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Children's dispositions toward proprietary drugs and the role of TV drug advertising

1979

John R. Rossiter

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Visual and psycholinguistic mechanical variables as predictors of starch scores

1981

John R. Rossiter

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Marketing Communications

2005

John R. Rossiter, Steven Bellman

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Measurement for the social sciences: the C-OAR-SE method and why it must replace psychometrics

2011

John R. Rossiter