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B. B. Schlegelmilch | lit.salon

Author

B. B. Schlegelmilch

Also known as Bodo B. Schlegelmilch

17 works

1991–1998 across 2 dated works

No biography is available yet.

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Green, ethical and charitable: another marketing ploy or a new marketing era? : inaugural lecture delivered at the College on 25 November 19911991
With Bodo Schlegelmilch, University College of Swansea
Marketing ethics: an international perspective1998

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17 works

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Marketing ethics: an international perspective1998
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Green, ethical and charitable: another marketing ploy or a new marketing era? : inaugural lecture delivered at the College on 25 November 19911991
With Bodo Schlegelmilch, University College of Swansea
2 editions
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Innovativeness and export performance: an empirical analysis1986
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Marketing research in medium sized engineering companies in Britain and the United States: some preliminary findings1985
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Who volunteers?: an investigation into the characteristics of charity volunteers1988
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Market segment oriented fund raising strategies: an empirical analysis1987
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Can export performance be explained by attitudinal differences?.1985
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Targeting of fund-raising appeals: how to identify donors.1986
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The influence of managerial characteristics on different measures of export success1987
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Can export performance be explained by attitudinal differences?.1985
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Market segmentation for charities: identifying differences in donor behaviour.1986
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Corporate codes of ethics in large UK companies: an empirical investigation of use, content and attitudes1988
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The use of marketing research in engineering companies: empirical evidence from the U.S. and the U.K.1987
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Should charities conduct generic marketing?1987
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Firm level determinants of export intensity1986
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The China syndrome: an empirical investigation of Danish companies' experiences in the People's Republic of China1988
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The ethics gap between Britain and the United States: a comparison of the state of business ethics in both countries.1988
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