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B. B. Schlegelmilch | lit.salon
B. B. Schlegelmilch
No biography is available for this author yet.
Books by B. B. Schlegelmilch
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Green, ethical and charitable: another marketing ploy or a new marketing era? : inaugural lecture delivered at the College on 25 November 1991
1991
B. B. Schlegelmilch, Bodo Schlegelmilch, University College of Swansea
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Marketing research in medium sized engineering companies in Britain and the United States: some preliminary findings
1985
B. B. Schlegelmilch
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Can export performance be explained by attitudinal differences?.
1985
B. B. Schlegelmilch
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Can export performance be explained by attitudinal differences?.
1985
B. B. Schlegelmilch
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Innovativeness and export performance: an empirical analysis
1986
B. B. Schlegelmilch
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Targeting of fund-raising appeals: how to identify donors.
1986
B. B. Schlegelmilch
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Market segmentation for charities: identifying differences in donor behaviour.
1986
B. B. Schlegelmilch
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Firm level determinants of export intensity
1986
B. B. Schlegelmilch
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Market segment oriented fund raising strategies: an empirical analysis
1987
B. B. Schlegelmilch
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The influence of managerial characteristics on different measures of export success
1987
B. B. Schlegelmilch
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The use of marketing research in engineering companies: empirical evidence from the U.S. and the U.K.
1987
B. B. Schlegelmilch
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Should charities conduct generic marketing?
1987
B. B. Schlegelmilch
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Who volunteers?: an investigation into the characteristics of charity volunteers
1988
B. B. Schlegelmilch
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Corporate codes of ethics in large UK companies: an empirical investigation of use, content and attitudes
1988
B. B. Schlegelmilch
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The China syndrome: an empirical investigation of Danish companies' experiences in the People's Republic of China
1988
B. B. Schlegelmilch
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The ethics gap between Britain and the United States: a comparison of the state of business ethics in both countries.
1988
B. B. Schlegelmilch
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Marketing ethics: an international perspective
1998
B. B. Schlegelmilch
