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Donald R. Lehmann | lit.salon

Author

Donald R. Lehmann

19 works

1977–2007 across 12 dated works

No biography is available yet.

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Consumer rule following and rule switching behavior: theory and implications1977
Market research and analysis1979
Individual differences in search behavior and recall of package information on a non-durable1979
Analysis for marketing planning1988
With Russell S. Winer

Books

19 works

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Analysis for marketing planning1988
With Russell S. Winer
8 editions
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Product management1994
With Russell S. Winer
6 editions
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Market research and analysis1979
3 editions
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Reflections on the Futures of Marketing : Practice and Education1997
With Katherine E. Jocz
1 edition
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Marketing research1998
1 edition
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Product Management. Donald R. Lehmann, Russell S. Winer2006
1 edition
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Administración del producto - 4. ed.2007
With Russell S. Winer
1 edition
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Marketing metrics and financial performance2006
1 edition
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Marketing metrics and financial performance2006
1 edition
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Market structure modeling via clustering and discriminant analysis a portrayal of the soft drink market
Recorded as 1973; date may be inaccurate
2 editions
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Marketing metrics and financial performance2006
1 edition
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Individual differences in search behavior and recall of package information on a non-durable1979
1 edition
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Consumer rule following and rule switching behavior: theory and implications1977
1 edition
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Investigacion y Analisis de Mercado2000
1 edition
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An empirical study of information acquisition over time1979
1 edition
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Nutritional knowledge, attitudes and food consumption patterns of U.S. female heads of households1976
1 edition
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Development of distinct choice process segments over time: a stochastic modeling approach1980
1 edition
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How many factors?: random splitting vs. eignevalues greater than one1976
1 edition
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Product Management2001
With Russell S. Winer, Donald Lehmann, Russell Winer
1 edition
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