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Rashi Glazer | lit.salon

Author

Rashi Glazer

6 works

1986–1997 across 6 dated works

No biography is available yet.

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Marketing and Technology: A Strategic Co-Alignment (Report No. 86-106)1986
With Noel Capon
Cable TV advertising: in search of the right formula1989
With Rajeev Batra
Marketing and the changing information environment implications for strategy, structure, and the marketing mix1989
The Marketing information revolution1994
With Robert C. Blattberg, John D. C. Little

Books

6 works

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Readings on Market-Driving Strategies: Towards a New Theory of Competitive Advantage1997
With Gregory Carpenter, Kent Nakamoto
2 editions
shelves
0
reviews
0
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0
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Cable TV advertising: in search of the right formula1989
With Rajeev Batra
2 editions
shelves
0
reviews
0
lists
0
quotes
0
The Marketing information revolution1994
With Robert C. Blattberg, John D. C. Little
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Marketing and the changing information environment implications for strategy, structure, and the marketing mix1989
4 editions
shelves
0
reviews
0
lists
0
quotes
0
Market-driving Strategies, A Reader.1996
With Gregory S. Carpenter, Kent Nakamoto
2 editions
shelves
0
reviews
0
lists
0
quotes
0
Marketing and Technology: A Strategic Co-Alignment (Report No. 86-106)1986
With Noel Capon
1 edition
shelves
0
reviews
0
lists
0
quotes
0

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