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John D. C. Little | lit.salon

Author

John D. C. Little

19 works

1955–1994 across 19 dated works

No biography is available yet.

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Use of storage water in a hydroelectric system1955
algorithm for the traveling salesman problem1963
Notes on marketing experimentation.1964
A mixed integer linear program for synchronizing traffic signals for maximal bandwidth.1965

Books

19 works

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Brandaid: an on-line marketing-mix model1972
5 editions
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Models and managers: the concept of a decision calculus1969
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The synchronization of traffic signals by mixed-integer linear programming.1965
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MEDIAC, an on-line media selection system1967
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Operations research in marketing: what's up.1966
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A model of adaptive control of promotional spending.1965
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Branch and bound methods for combinatorial problems.1966
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A media selection calculus1968
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The Marketing information revolution1994
With Robert C. Blattberg, Rashi Glazer
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Notes on marketing experimentation.1964
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Adaptive control systems in marketing1968
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A mixed integer linear program for synchronizing traffic signals for maximal bandwidth.1965
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algorithm for the traveling salesman problem1963
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Optimal signal timing for arterial signal systems vol. 1 : summary report1980
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Puerto Rico's citizen feedback system1971
1 edition
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A multivariate adaptive control model.1966
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Decision support systems for marketing managers1984
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Research opportunities in the decision and management sciences: report of the Dallas National Science Foundation workshop1985
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Use of storage water in a hydroelectric system1955
1 edition
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