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Jean-Noël Kapferer | lit.salon

Author

Jean-Noël Kapferer

19 works

1985–2020 across 15 dated works

No biography is available yet.

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L' enfant et la publicité1985
Les chemins de la persuasion: le mode d'influence des media et de la publicité sur les comportements1985
Les Marques, capital de l'entreprise1991
Rumeurs1997

Books

19 works

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Kapferer on luxury: how luxury brands can grow yet remain rare2015
4 editions
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The new strategic brand management: creating and sustaining brand equity long term2004
4 editions
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The luxury strategy break the rules of marketing to build luxury brands2008
3 editions
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(Re)inventing the brand: can top brands survive the new market realities?2001
With Jean-Noel Kapferer, Jean-Nowl Kapferer
2 editions
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The new strategic brand management advanced insights and strategic thinking2012
1 edition
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Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations2020
With Marta Massi, Alex Turrini
2 editions
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Rumors Uses, Interpretations and Images2013
3 editions
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Les Marques, capital de l'entreprise1991
1 edition
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Ce qui va changer les marques2002
2 editions
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Les Marques : Capital de l'entreprise1998
1 edition
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Rumeurs1997
1 edition
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Les Marques à l'épreuve de la pratique2002
1 edition
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Re-marques: les marques à l'épreuve de la pratique2000
1 edition
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Les chemins de la persuasion: le mode d'influence des media et de la publicité sur les comportements1985
1 edition
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L' enfant et la publicité1985
1 edition
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Rumeurs, le plus vieux media du monde1990
1 edition
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La Marque: moteur de la compétitivité des entreprises et de la croissance de l'économie1989
1 edition
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sensibilité aux marques: un éclairage nouveau pour gérer la marque1984
1 edition
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Advances in Luxury Brand Management2017
With Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2 editions
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