Hubert Gatignon

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Books by Hubert Gatignon (50 max)

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Statistical Analysis of Management Data

2003

Hubert Gatignon

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The multinational corporation's degree of control over foreign subsidiaries: an empirical test of a transaction costexplanation

1987

Hubert Gatignon

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To standardize or not to standardize marketing mix effectiveness in Europe

1995

Hubert Gatignon

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The INSEAD-Wharton Alliance on globalizing: strategies for building successful global businesses

2004

Hubert Gatignon, Kimberly, John R.

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Adstrat: A Decision Support System for Advertising Strategy/Book and 5 1/4" Disk

1990

Hubert Gatignon

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MARKSTRAT3: The Strategic Marketing Simulation

1998

Jean-Claude Larréché, Jean-Claude Larreche, Hubert Gatignon

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Making Innovation Last : Volume 1 Sustainable Strategies for Long Term Growth

2015

Hubert Gatignon, David Gotteland, Christophe Haon

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Markstrat: A Marketing Strategy Game

1977

Hubert Gatignon, Jean C. Larreche

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MARKSTRAT A Marketing Strategy Game Teaching Notes

1977

Jean-Claude Larreche, Hubert Gatignon

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Diffusion of innovation

1989

Hubert Gatignon

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Marketing cooperation among rivals

1998

Hubert Gatignon

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Markstrat3 - Simulacion Estrategica de Mercadotecnia

2001

Hubert Gatignon, Jean-Claude Larreche

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Market Response and Marketing Mix Models: Trends and Research Opportunities

2010

Douglas Bowman, Hubert Gatignon

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New Product and Services Development

2010

Hubert Gatignon

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Participant Handbook (Building the Bridge from Learning to Action)

2011

Jean-Claude Larreche, Hubert Gatignon, Remi Triolet

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Statistical analysis of management data; third edition

2014

Hubert Gatignon