Jean-Claude Larréché

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Books by Jean-Claude Larréché (50 max)

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MARKSTRAT3: The Strategic Marketing Simulation

1998

Jean-Claude Larréché, Jean-Claude Larreche, Hubert Gatignon

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momentum effect: how to ignite exceptional growth

2008

Jean-Claude Larréché

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INDUSTRAT: the strategic industrial marketing simulation

1988

Jean-Claude Larréché