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Sanjit Sengupta | lit.salon

Author

Sanjit Sengupta

3 works

1994–2004 across 3 dated works

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To ally or not to ally?: an exploratory study of participation options in complementary product strategy : commentary1994
Payoffs from participating in complementary product strategies1995
Marketing of High-Technology Products and Innovations (2nd Edition)2004
With Jakki Mohr, Stanley Slater

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3 works

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Marketing of High-Technology Products and Innovations (2nd Edition)2004
With Jakki Mohr, Stanley Slater
1 edition
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Payoffs from participating in complementary product strategies1995
3 editions
shelves
0
reviews
0
lists
0
quotes
0
To ally or not to ally?: an exploratory study of participation options in complementary product strategy : commentary1994
3 editions
shelves
0
reviews
0
lists
0
quotes
0

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