Marketing of High-Technology Products and Innovations (2nd Edition)
by Jakki Mohr, Sanjit Sengupta, Stanley Slater
2004480 pages
Prentice Hall·1 editions
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Marketing of High-Technology Products and Innovations (2nd Edition) (2004)
Marketing of High-Technology Products and Innovations (2nd Edition) (2004)
Prentice Hall
Prentice Hall
ISBN 10: 0131411683
ISBN 13: 9780131411685