Pierre Berthon

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Books by Pierre Berthon (50 max)

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The Business Marketing Course: Managing in Complex Networks

2002

David Ford, David Ford, Pierre Berthon, Stephen J. Brown, Lars-Erik Gadde, Håkan Håkansson, Peter Naudé, Thomas Ritter, Ivan Snehota

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Brands, brand managers, and the management of brands where to next?

1997

Pierre Berthon

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Web site as marketing communication medium: a tentative model and areas of research

1995

Pierre Berthon

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As the web is spun: research perspectives on marketing communication and consumer behaviour on the world wide web

1995

Pierre Berthon

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Electronic Commerce: The Strategic Perspective

2000

Richard Thomas Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

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Surfers get hooked: conversion efficiency on the world wide web

1995

Pierre Berthon

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Replication, extension and generation: a framework of potential research space

1996

Pierre Berthon