The Business Marketing Course
by David Ford, David Ford, Pierre Berthon, Stephen J. Brown, Lars-Erik Gadde, Håkan Håkansson, Peter Naudé, Thomas Ritter, Ivan Snehota
2002256 pages
Wiley·6 editions
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The Business Marketing Course (2001)
The Business Marketing Course (2001)
Wiley
Wiley
Paperback
ISBN 10: 0471877220
ISBN 13: 9780471877226