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Sandra Vandermerwe | lit.salon

Author

Sandra Vandermerwe

17 works

1975–2014 across 14 dated works

No biography is available yet.

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South African marketing strategy: text & cases1975
The environment of South African business1976
Business policy and strategy1977
The market power is in the services: because the value is in the results1990

Books

14 works

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Customer capitalism: the new business model of increasing returns in new market spaces1999
2 editions
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From tin soldiers to Russian dolls: creating added value through services1993
2 editions
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Competing through services: strategy and implementation : cases and text1994
1 edition
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The eleventh commandment: tranforming to "own" customers1996
1 edition
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Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library)2004
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The environment of South African business1976
1 edition
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South African marketing strategy: text & cases1975
1 edition
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Cases in European marketing management1994
With John A. Quelch, Kamran Kashani
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Breaking Through Implementing Customer Focus in Enterprises2004
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Breaking Through, 2nd Edition Implementing Disruptive Customer Centricity2014
1 edition
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Business policy and strategy1977
1 edition
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The market power is in the services: because the value is in the results1990
1 edition
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Corporate challenges for an age of reconsumption1991
1 edition
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Quality in services: the 'softer' side is 'harder' (and smarter)1994
1 edition
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