John A. Quelch | lit.salon

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John A. Quelch | lit.salon

John A. Quelch

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Books by John A. Quelch (50 max)

Cases in advertising and promotion management

1983

Marketing management readings

1985

Benson P. Shapiro, Robert J. Dolan, John A. Quelch

Sales promotion management

1989

Cases in European marketing management

1994

John A. Quelch, Kamran Kashani, Sandra Vandermerwe

Cases in Marketing Management and Strategy: An Asia-Pacific Perspective

1996

Cases in Strategic Marketing Management: Business Strategies in Muslim Countries

2000

The Global Market: Developing a Strategy to Manage Across Borders (Jossey Bass Business and Management Series)

2004

John A. Quelch, Rohit Deshpande

Readings in Modern Marketing

2006

The New Global Brands: Managing Non-Government Organizations in the 21st Century

2006

John A. Quelch, Nathalie Laidler-Kylander

Greater good: how good marketing makes for better democracy

2007

John A Quelch, John A. Quelch, Katherine Jocz

Compassionate Management of Mental Health in the Modern Workplace

2018

John A. Quelch, Carin-Isabel Knoop

Nutrition and the American consumer a survey of interest groups

1977

Behavioral and attitudinal measures of the relative importance of product attributes: the case of cold breakfast cereals

1978

The application of information display research

1978

Achieving system cooperation in developing the market for consumer videotex

1983

Structural determinants of promotion and advertising intensity

1983

Consumer behavior for marketing managers

1984

Multinational marketing management: cases and readings

1988

Robert D. Buzzell, John A. Quelch

I/M Multinatnl Mrktng

1988

John A. Quelch, Robert D. Buzzell

How to market to consumers: 10 ways to win

1989

The marketing challenge of 1992

1990

The marketing challenge of Europe 1992

1991

Global marketing management: cases and readings

1992

Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett

Europe : le défi marketing

1992

Marketing management: text and cases

1993

Instructor's manual to accompany Cases in advertising and promotion management :

1994

Global marketing management: cases and readings

1995

Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett

Cases in product management

1995

Global marketing management

1999

John A. Quelch, Christopher A. Bartlett

Cases in Strategic Marketing Management: Business Strategies in Latin America

2000

Guillermo D'Andrea, John A. Quelch

Strategic marketing cases for 21st century Asia

2000

Marketing Management

2001

John A. Quelch, Robert J. Dolan

Problems and Cases in Healthcare Marketing

2004

John T. Gourville, John A. Quelch, V. Kasturi Rangan

Global Marketing Management: A Casebook

2005

John A. Quelch, Christopher Bartlett

Hafo da shi de si tang ying xiao ke

2009

All business is local why place matters more than ever in a global, virtual world

2012

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

2016

Choice Matters How Healthcare Consumers Make Decisions

2018

Gordon T. Moore, John A. Quelch, Emily C. Boudreau

After the wall.

Instructors Manual