Naresh K. Malhotra

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Books by Naresh K. Malhotra (50 max)

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Marketing research: an applied orientation

1993

Naresh K. Malhotra, Spss Spss

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Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition

2002

Naresh K. Malhotra, Naresh Malhotra

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Review of Marketing Research Volume 1

2004

Naresh K. Malhotra

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Review of marketing research

2004

Naresh K. Malhotra

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Review of Marketing Research

2004

Naresh K. Malhotra

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Marketing Research An Applied Orientation

2006

Naresh K. Malhotra

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Measurement in Marketing

2020

Naresh K. Malhotra, Hans Baumgartner, Bert Weijters

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Qualitative Consumer Research

2017

Naresh K. Malhotra, Russell W. Belk

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Marketing Accountability for Marketing and Non-Marketing Outcomes

2021

V. Kumar, David W. Stewart, Naresh K. Malhotra

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Artificial Intelligence in Marketing

2023

Naresh K. Malhotra, K. Sudhir, Olivier Toubia

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Marketing Research : An Applied Orientation: Global Edition

2009

Naresh K. Malhotra

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Essentials of Marketing Research

2012

Naresh K. Malhotra

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Essentials of Marketing Research

2013

Naresh K. Malhotra

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Essentials of Marketing Research, Global Edition

2014

Naresh K. Malhotra

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Shopper Marketing and the Role of in-Store Marketing

2014

Dhruv Grewal, Anne L. Roggeveen, Naresh K. Malhotra, Jens Nordfalt

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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

2014

Naresh K. Malhotra, Jon M. Hawes

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Brand Meaning Management

2015

Naresh K. Malhotra, Deborah MacInnis, C. Whan Park

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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

2015

Naresh K. Malhotra

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Marketing in and for a Sustainable Society

2016

Naresh K. Malhotra

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Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

2016

Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar

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Customer Relationship Marketing Theoretical and Managerial Perspectives

2020

Naresh K. Malhotra, James Agarwal

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The persuit of happiness

1965

Naresh K. Malhotra

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"Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations"

1986

Naresh K. Malhotra

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Marketing Research with SPSS PC+ Studentware+ for Business 5. 25

1993

Naresh K. Malhotra

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Marketing Research

1999

Naresh K. Malhotra

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Marketing Research and SPSS 10.0 (3rd Edition)

2000

Naresh K. Malhotra

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Dataset CD-ROM

2003

Naresh K. Malhotra

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Principles of Marketing with Marketing Research An Applied Approach

2003

Frances Brassington, Naresh K. Malhotra, David F. Birks, Stephen Pettitt

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Review Copy Without/SPSS

2003

Naresh K. Malhotra

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Principles of Marketing : European Edition with Marketing Research, European Edition An Applied Approach

2003

Philip Kotler, Naresh K. Malhotra, David F. Birks, Veronica Wong

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Marketing Research Project Manual

2005

Naresh K. Malhotra

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Marketing Research: An Applied Approach - European

2005

Naresh K. Malhotra, David F. Birks

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Fundamentals of Marketing Research (SAGE Library in Marketing)

2007

Naresh K. Malhotra

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Marketing Research: An Applied Approach

2007

Naresh K. Malhotra, David F. Birks

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Basic Marketing Research Qualtrics

2008

Naresh K. Malhotra

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Review of Marketing Research, Volume 5

2008

K. Naresh Malhotra, Naresh K. Malhotra

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Tech Manual for SPSS, Excel and SAS for Marketing Research: An Applied Orientation

2009

Naresh K. Malhotra

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Basic Marketing Research (Instructor's Review Copy) ADecision Making Approach

2009

Naresh K. Malhotra

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Review of marketing research

2009

Naresh K. Malhotra

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Review of marketing research

2010

Naresh K. Malhotra

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Review of Marketing Research, Volume 6

2010

Naresh K. Malhotra

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Legends in marketing Naresh K. Malhotra

2011

Naresh K. Malhotra

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Études marketing

2011

Naresh K. Malhotra

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Basic marketing research integration of social media

2012

Naresh K. Malhotra

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Toward a Better Understanding of the Role of Value in Markets and Marketing

2012

Stephen L. Vargo, Robert F. Lusch, Naresh K. Malhotra

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Basic Marketing Research Integration of Scocial Media - Fourth Edition

2012

Naresh K. Malhotra

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Business Resources Syracuse University MAR 356: Marketing Research Fall 2012

2012

Naresh K. Malhotra

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Basic marketing research a decision-making approach

2012

Naresh K. Malhotra

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Marketing Research : Pearson New International Edition: An Applied Orientation

2013

Naresh K. Malhotra, Spss Spss

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Proceedings of the 1986 Academy of Marketing Science Annual Conference

2014

Naresh K. Malhotra, Jon M. Hawes