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J. Paul Peter | lit.salon

Author

J. Paul Peter

30 works

1984–2018 across 29 dated works

No biography is available yet.

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Measurement readings for marketing research1984
With Michael L. Ray
A preface to marketing management1985
Marketing management: knowledge and skills : text, analysis, cases, plans1986
Teaching notes to accompany Marketing management: Knowledge and skills1986

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A preface to marketing management1985
18 editions
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Marketing management: knowledge and skills : text, analysis, cases, plans1986
17 editions
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Consumer behavior and marketing strategy1990
With Jerry Carl Olson
10 editions
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Consumer behavior: marketing strategy perspectives1987
5 editions
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Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing)2004
2 editions
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Consumer behaviour and marketing strategy1999
1 edition
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Teaching notes to accompany Marketing management: Knowledge and skills1986
1 edition
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Marketing for the manufacturer1992
1 edition
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Understanding consumer behavior1994
1 edition
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Preface to Marketing Management with PowerWeb2002
2 editions
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Selected cases in strategic management1990
With Samuel C. Certo
1 edition
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Selected cases in strategic management1995
With Samuel C. Certo
1 edition
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Marketing Creating Value for Customers1997
1 edition
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Consumer behavior & marketing strategy2001
With Jerry Carl Olson
1 edition
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A preface to marketing management2013
1 edition
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Consumer behavior & marketing strategy2010
1 edition
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Measurement readings for marketing research1984
With Michael L. Ray
1 edition
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Marketing Management Knowledge and Skills(Tenth Edition) (Chinese Edition)2012
1 edition
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A Preface to Marketing Management with Practice Marketing Access Card2014
With James Donnelly
1 edition
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Marketing management knowledge and skills2013
1 edition
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Understanding consumer behaviour1996
1 edition
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Loose Leaf for a Preface to Marketing Management2018
With James H., Jr Donnelly
1 edition
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A preface to marketing management2011
1 edition
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Preface to Marketing Management with Powerweb2003
With James H. Donnelly Jr.
1 edition
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