David A. Aaker | lit.salon

Explore Salon Quotes Lists Reviews Writings

—

Changelog About Contact Privacy Donate

David A. Aaker | lit.salon

David A. Aaker

Born: 1938

No bio available. Add one in Open Library.

Born: 1938

Books by David A. Aaker (50 max)

Marketing research: private and public sector decisions

1980

David A. Aaker, V. Kumar, George S. Day

Strategic market management

1984

Marketing Research

1980

David A. Aaker, George S. Day

Developing business strategies

1984

Brand leadership

2000

David A. Aaker, Erich Joachimsthaler

Consumerism: search for the consumer interest.

1971

Advertising management

1975

Essentials of marketing research

1999

V. Kumar, David A. Aaker, George S. Day

Advertising management

1986

Multivariate analysis in marketing: theory and application.

1971

Consumerism, 4th Ed.

1982

Building strong brands

1996

Strategic Marketing Management: W/Supplement

1999

Strategic Market Management (Strategic Market Managment)

2004

From Fargo to the World of Brands: My Story So Far

2005

Consumerism: search for the consumer interest.

1971

Consumerism: search for the consumer interest

1974

George S. Day, David A. Aaker

Advertising management: practical perspectives

1975

Multivarite analysis in marketing

1980

Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative

1981

Consumerism: search for the consumer interest

1982

David A. Aaker, George S. Day

Aaker Instructors Manual to Accompany Marketing Research

1983

Managing assets and skills: the key to a sustainable competitive advantage.

1989

Consumer evaluations of brand extensions

1989

Consumer evaluations of brand extensions

1990

Management de La Publicidad (2ts)

1991

Managing brand equity: capitalizing on the value of a brand name

1991

Strategic market management

1992

Aaker: Instructor'S Resource Guide T/A Strategic Market Management 3ed (Manual)

1992

Srch for Consumr Interst

1994

Brand equity: building strong brands.

1995

Construir marcas poderosas

1996

Investigacion de Mercados - 3 Edicion

1996

David A. Aaker, George S. Day

El Exito de Tu Producto Esta En La Marca

1997

Marketing Research Ir & TB 7e

2000

Marketing Research 7E with SPSS CD Rom Set

2000

Brand Leadership : Building Assets in an Information Economy

2000

Developing Business Strategies

2001

Stategic Marketing Management

2001

Strategic Marketing

2001

Investigacion De Mercados

2002

Brand Leadership

2002

Construir Marcas Poderosas / Building Strong Brands

2003

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

2004

(WCS) Strategic Marketing Management 7th Edition Course Pack

2004

Marketing Research, Eighth Edition with SPSS 13.0

2005

Essentials of Marketing Research

2005

V. Kumar, David A. Aaker, George S. Day

Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set

2005

V. Kumar, David A. Aaker, George S. Day

Estrategia de La Cartera de Marcas

2005

Essentials of Marketing Research

2006

V. Kumar, David A. Aaker, George S. Day