Orville C. Walker

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Books by Orville C. Walker (50 max)

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Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)

1992

Orville C. Walker, John Mullins, Harper W Boyd Jr., Harper W. Boyd, Jean-Claude Larreche, Orville C., Jr. Walker

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Sales Force Management (The Irwin/Mcgraw-Hill Series in Marketing)

1999

Gilbert A. Churchill, Neil M. Ford, Orville C. Walker, Mark W. Johnston, John F. Tanner

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An Overview of Market Segmentation: Behavioral Concepts and Research Approaches (Working Paper, Report No 77-105)

1977

Giorgi Gabeskiria, Robert W. Ruckert, Orville C. Walker, William L. Wilkie, Joel B. Cohen

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Marketing Management: A Strategic Decision-Making Approach

2004

John Walker Mullins, John Mullins, Harper W Boyd Jr., Orville C. Walker, Jean-Claude Larreche

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Marketing Strategy: A Decision-Focused Approach (Cram101 Textbook Outlines - Textbook NOT Included)

2006

Orville C. Walker, John Mullins, Harper W Boyd Jr.

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Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

2003

Orville C. Walker, John Mullins, Harper W Boyd Jr.

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The industrial salesforce : determinants of job performance

1975

Orville C. Walker

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Sales force performance

1985

Gilbert A. Churchill, Neil M. Ford, Orville C. Walker

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Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)

2001

Harper W Boyd Jr., Orville C. Walker, John Mullins, Jean-Claude Larreche

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Marketing strategy: a decision-focused approach

2003

Orville C. Walker

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Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)

2006

John Mullins, Orville C. Walker, Harper W Boyd Jr.

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Marketing strategy: a decision-focused approach

2010

Orville C. Walker