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Jochen Wirtz | lit.salon
Jochen Wirtz
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Books by Jochen Wirtz (50 max)
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Services marketing: text, cases & readings
1983
Christopher H. Lovelock, Christopher Lovelock, Jochen Wirtz
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Essentials of Services Marketing
2008
Jochen Wirtz, Patricia Chew, Christopher H. Lovelock
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Intelligent Automation
2020
Pascal Bornet, Ian Barkin, Jochen Wirtz
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Positioning Services in Competitive Markets
2017
Jochen Wirtz
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Understanding Service Consumers
2017
Jochen Wirtz
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Service Marketing Communications
2017
Jochen Wirtz
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Understanding the Role of Business Analytics : Some Applications
2018
Hardeep Chahal, Jeevan Jyoti, Jochen Wirtz
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Intelligent Automation : Welcome To The World Of Hyperautomation : Learn How To Harness Artificial Intelligence To Boost Business & Make Our World More Human
2021
Pascal Bornet, Pascal Bornet, Ian Barkin, Ian Barkin, Jochen Wirtz
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Services Marketing in Asia: Managing People, Technology and Strategy
2001
Christopher Lovelock, Jochen Wirtz
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Services marketing in Asia: a case book
2005
Jochen Wirtz
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Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines
2005
Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar
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Special Issue from the 4th ServSIG Services Research Conference: Services Research-- a Truly Global Discipline
2006
Jochen Wirtz, Shaukat Brah
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Perspectives from Asia
2009
Jochen Wirtz, Robert Johnston, Christopher Khoe Sin Seow
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Services Marketing, Global Edition
2015
Christopher Lovelock, Jochen Wirtz
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Revenue Management Advanced Strategies and Tools to Enhance Firm Profitability
2015
Sheryl E. Kimes, Jochen Wirtz
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Crafting the Service Environment
2017
Jochen Wirtz
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Managing Relationships and Building Loyalty
2017
Jochen Wirtz
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Building a World-Class Service Organisation
2017
Jochen Wirtz
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Pricing Services and Revenue Management
2017
Jochen Wirtz
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Winning in service markets: success through people, technology and strategy
2017
Jochen Wirtz
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Designing Customer Service Processes
2017
Jochen Wirtz
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Managing People for Service Advantage
2017
Jochen Wirtz
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Developing Service Products and Brands
2017
Jochen Wirtz
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Improving Service Quality and Productivity
2017
Jochen Wirtz
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Designing Service Processes
2017
Jochen Wirtz
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Balancing Demand and Capacity
2017
Jochen Wirtz
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Service Pricing and Revenue Management
2017
Jochen Wirtz
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Complaint Handling and Service Recovery
2017
Jochen Wirtz
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Rules of the Service Game
2020
Jochen Wirtz, Benjamin Schneider, David E. Bowen
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Automatisation Intelligente: Apprenez Comment Utiliser l'intelligence Artificielle Pour Stimuler les Entreprises et Rendre Notre Monde Plus Humain
2020
Ian Barkin, Jochen Wirtz, Pascal Bornet
