Christopher Lovelock

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Books by Christopher Lovelock (50 max)

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Services marketing: text, cases & readings

1983

Christopher H. Lovelock, Christopher Lovelock, Jochen Wirtz

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Managing services: marketing, operations, and human resources

1992

Christopher Lovelock

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Marketing Public Transit: A Strategic Approach (Praeger Series in Public and Nonprofit Sector Marketing)

1987

Christopher Lovelock, Gordon Lewin, George S. Day, John E.G. Bateson

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Product Plus: How Product + Service = Competitive Advantage

1993

Christopher Lovelock

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Services Marketing: People, Technology, Strategy (4th Edition)

2000

Christopher Lovelock

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Ride on! The Stanford guide to public transportation in the Bay Area

1971

Christopher Lovelock, Stanford Workshops on Political and Social Issues

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Marketing challenges: cases and exercises

1989

Christopher Lovelock

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Principles of Service Marketing and Management

2001

Lauren Wright, Christopher Lovelock

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Services Marketing in Asia: Managing People, Technology and Strategy

2001

Christopher Lovelock, Jochen Wirtz

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Administracion de servicios

2008

Christopher Lovelock

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Marketing de servicios

2009

Christopher Lovelock

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Services Marketing, Global Edition

2015

Christopher Lovelock, Jochen Wirtz