Vijay Mahajan | lit.salon

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Vijay Mahajan | lit.salon

Vijay Mahajan

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Books by Vijay Mahajan (50 max)

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

2002

Yoram Wind, Vijay Mahajan

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century

2005

Vijay Mahajan, Kamini Banga

Africa rising: how 900 million African consumers offer more than you think

2008

New-product diffusion models

2000

Vijay Mahajan, Eitan Muller, Yoram Wind

Digital Marketing

2002

Vijay Mahajan, Yoram Wind

Arab World Unbound Tapping into the Power of 350 Million Consumers

2012

Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

2016

Systems analysis in health care

1979

Vijay Mahajan, C. Carl Pegels

Contemporary Perspectives on Strategic Market Planning

1990

Roger A Kerin, Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan

New product models: practice, shortcomings, and desired improvements

1991

An approach to assess the importance of brand equity in acquisition decisions

1993

Africa The Tenth Largest Economy in the World

Africa Is Richer Than You Think

How Cell Phones and Banking Accelerate African Opportunity and Growth

Modeling the diffusion of public policy innovations among the U.S. states

1976

New-product forecasting: models and applications

1982

Yoram Wind, Vijay Mahajan, Richard N. Cardozo

New-Product Forecasting: Models and Applications

1984

Yoram Wind, Vijay Mahajan, Richard N. Cardozo

Models for innovation diffusion

1985

Models for Innovation Diffusion

1985

Vijay Mahajan, Robert A. Peterson

Innovation diffusion models of new product acceptance

1986

Vijay Mahajan, Yoram Wind

New product models practice, shortcomings, and desired improvements

1991

An approach to assess the importance of brand equity in acquisition decisions

1993

86% Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century

2005

Vijay Mahajan, Kamini Banga

Microfinance - from the Fire to the Frying Pan?

2013

Vijay Mahajan, Bikram Duggal

Emerging Economy: Tapping the Power of Rural Consumers in Developing Countries

2016

Accelerants for Growth in Africa: Cell Phones and Banking

Brief Look at Economic Opportunity in Africa

Identity, Diversity, and Africa's Markets