"Modern Calligraphy" is obviously ugly, but its hard to describe exactly why.
Edward Johnston's book treats writing, illuminating, and lettering as Art that deserves Art History. To be clear, he doesn't pretend to be that historian. But he writes this manual with a level of respect for that artistic tradition that comes in very short supply with modern introductions to calligraphy, which always seem to veer into homemade "Live, Laugh, Love" decor territory. I'll stop myself before I get too cynical about those books/blogs/influencers and pivot into what I love about working through the Handbook: it's simply a joy to read.
Here is what Johnston shares regarding the value of good lettering:

I wonder if more attention/scholarly study has been given to calligraphy in China and cultures influenced by China. It was considered one of the four main art forms for a long time, whereas in the West it was seen as ancillary and decorative post printing press.