Novel Product Concepts from Lead Users ; Segmenting Users by Experience (Report 84-109)
1984
Marketing Science Inst·1 editions
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Novel Product Concepts from Lead Users ; Segmenting Users by Experience (Report 84-109) (1984)
Novel Product Concepts from Lead Users ; Segmenting Users by Experience (Report 84-109) (1984)
Marketing Science Inst
Marketing Science Inst
Paperback
ISBN 10: 9996886840
ISBN 13: 9789996886843