Promotion Has a Negative Effect on Brand Evaluations or Does It? (Report No 92-105)
by Scott Davis
1992
Marketing Science Inst·1 editions
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Promotion Has a Negative Effect on Brand Evaluations or Does It? (Report No 92-105) (1992)
Promotion Has a Negative Effect on Brand Evaluations or Does It? (Report No 92-105) (1992)
Marketing Science Inst
Marketing Science Inst
Paperback
ISBN 10: 9993184837
ISBN 13: 9789993184836