Brand Extension and Order of Entry Working Paper (Report No 91-105) (Photocopy)
by Sullivan
1991
Marketing Science Inst·1 editions
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Brand Extension and Order of Entry Working Paper (Report No 91-105) (Photocopy) (1991)
Brand Extension and Order of Entry Working Paper (Report No 91-105) (Photocopy) (1991)
Marketing Science Inst
Marketing Science Inst
Paperback
ISBN 10: 9992212640
ISBN 13: 9789992212646