Electronic Word of Mouth (eWOM) in the Marketing Context
by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
2017700 pages
Springer Nature·1 editions
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Electronic Word of Mouth (eWOM) in the Marketing Context (2017)
Electronic Word of Mouth (eWOM) in the Marketing Context (2017)
Springer Nature
Springer Nature
ISBN 10: 3319524593
ISBN 13: 9783319524597