Marketing Scales Handbook Volume IV
by Gordon C. Bruner II, Paul J. Hensel, Karen E. James
2005800 pages
South-Western Educational Pub·1 editions
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Marketing Scales Handbook Volume IV (2005)
Marketing Scales Handbook Volume IV (2005)
South-Western Educational Pub, American Marketing Association
South-Western Educational Pub, American Marketing Association
Hardcover
ISBN 10: 1587992051
ISBN 13: 9781587992056