Accounting for the Market Share-Roi Relationship (Report)
by Paul W Farris, Mark E. Parry, Jr., Frederick E. Webster
1989
Marketing Science Inst·1 editions
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Accounting for the Market Share-Roi Relationship (Report) (1989)
Accounting for the Market Share-Roi Relationship (Report) (1989)
Marketing Science Inst
Marketing Science Inst
Paperback
ISBN 10: 9990365202
ISBN 13: 9789990365207