Strategic Marketing, Planning and Evaluation (Marketing in Action Series)
by Lester Massingham, Geoff Lancaster
1996160 pages
Kogan Page·1 editions
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Strategic Marketing, Planning and Evaluation (Marketing in Action Series) (1996)
Strategic Marketing, Planning and Evaluation (Marketing in Action Series) (1996)
Kogan Page
Kogan Page
Paperback
ISBN 10: 0749417846
ISBN 13: 9780749417840