Effects of Sequential Introduction of Brand Extensions (Working Paper, Report N0 91-118)
1991
Marketing Science Inst·1 editions
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Effects of Sequential Introduction of Brand Extensions (Working Paper, Report N0 91-118) (1991)
Effects of Sequential Introduction of Brand Extensions (Working Paper, Report N0 91-118) (1991)
Marketing Science Inst
Marketing Science Inst
Paperback
ISBN 10: 999284776X
ISBN 13: 9789992847763