Marketing Engineering/Tutorial Marketing Engineering
by Gary L. Lilien, Arvind Rangaswamy
1998400 pages
Addison Wesley Longman·6 editions
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Marketing Engineering/Tutorial Marketing Engineering (1997)
Marketing Engineering/Tutorial Marketing Engineering (1997)
Addison Wesley Longman
Addison Wesley Longman
Hardcover
ISBN 10: 0321014170
ISBN 13: 9780321014177