Proceedings of the 1983 Academy of Marketing Science Annual Conference
by John C. Rogers III, William A. Dempsey, Charles W. Lamb, Dale M. Lewison, Patrick L. Shul, Saraswati P. Singh
2015638 pages
Springer·2 editions
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Proceedings of the 1983 Academy of Marketing Science Annual Conference (2015)
Proceedings of the 1983 Academy of Marketing Science Annual Conference (2015)
Springer
Springer
hardcover
ISBN 10: 331916936X
ISBN 13: 9783319169361