The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education
by J. Douglas Toma, Greg Dubrow, Matthew Hartley
2005128 pages
Jossey-Bass·2 editions
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The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education (2005)
The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education (2005)
Jossey-Bass, Wiley Periodicals, Inc.
Jossey-Bass, Wiley Periodicals, Inc.
Paperback
ISBN 10: 0787981249
ISBN 13: 9780787981242